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Buenos Aires has more radio stations per capita than almost anywhere, so Radio del Mar 98.7 survives by focusing intensely on what it does. The station blocks out the noise with music that appeals to afternoon listeners - pop, some rock, Latin rhythms that fit Buenos Aires' eclectic taste. Programming rotates fast enough to keep anyone from getting bored but slow enough that you might hear the same song twice in a day. That's radio math: repetition builds familiarity, which builds habit listening. Hosts navigate between songs with practiced ease, their Spanish carrying the particular Buenos Ai…
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