Sun Country

Sun Country positions itself as Canada's country music station, serving audiences across the country who maintain affinity for country genre despite living in nation where country radio occupies smaller market niche than in United States. Programming emphasizes Canadian country artists as core identity - performers with heritage in Canadian country tradition, acts signed to Canadian labels, touring artists with strong Canadian audiences. International country crossovers appear when they connect to Canadian listening patterns or touring presence. Presenters maintain that genial, conversational…