WZRD The Wizard

WZRD The Wizard carries a call sign that suggests something beyond ordinary terrestrial radio, and the 96kbps stream does nothing to dispel that. What does a call sign like that promise? Possibly eccentricity, possibly just a clever bit of branding, but stations that embrace wizard imagery typically aren't committed to straight-ahead Top 40. The real question is what listeners actually discover when they tune in. American community radio often does this better than corporate formats - the freedom to ignore market research, to play what the operator genuinely loves. WZRD doesn't seem beholden t…