100.3 The Beat

100.3 The Beat occupies the urban radio slot that exists in nearly every American market - hip-hop, R&B, and contemporary pop merged into one programming block. The station doesn't distinguish sharply between genres because its audience doesn't require separation. A Kendrick Lamar track flows into Drake, then SZA, then something from a producer with three thousand followers. DJs talk between songs in the vernacular of their listening area. Morning shows trade in personality and local gossip. Afternoons lean music-heavy. Evenings push toward the newer, more experimental cuts from artists testin…