96.9 BOB FM

BOB FM is ubiquitous across American radio markets - a franchise concept that scales the same format from Boston to San Diego. The name deliberately lacks personality. It stands for nothing except its own existence. Music radio in the United States has largely bifurcated: hyper-specialized streaming on one end, generic terrestrial on the other. BOB occupies that middle zone, playing hits from the past thirty years without thesis or curator's voice. The 96kbps bitrate announces its age in the streaming era. Older codecs always compress differently. What emerges is familiar radio - DJs talking b…