Free FM

India's radio landscape has undergone seismic shifts since the government opened the FM band to private broadcasters in the early 2000s. Free FM represents post-liberalization Indian radio - commercially minded, seeking the broadest possible audience, playing contemporary pop alongside older material that registers across generational lines. The format 'Pop and Oldies' means Bollywood music and crossover hits from soundtrack culture mixed with international pop that penetrated Indian popular culture through MTV and eventually streaming. Programming serves urban India - people with disposable i…