Radio Mirchi Bay Area

Radio Mirchi operates from the Bay Area's South Asian communities with specificity and respect for diaspora culture. Hindi music programming runs deep - Bollywood maintains presence, but the station understands Hindi popular music extends far beyond film tracks. Contemporary Hindi pop artists, classical vocal traditions represented through modern contexts, and music that connects the Bay Area to South Asia culturally. The station recognizes something important: diaspora audiences don't want watered-down approximations of home culture. They want something genuine. That requires knowledge. Mirch…