Viva FM

Viva FM doesn't waste time with intros. Crank it up and you're immediately in a Bad Bunny banger or a Marc Anthony salsa classic. This is Latin radio in the United States lived in the moment, not a nostalgia trip. The daytime rotation is saturated with reggaeton and Latin pop, J Balvin, Karol G, Rosalía, but late nights shift into bachata and merengue. Daddy Yankee's legacy echoes through every hour, yet the playlist stays current with Rauw Alejandro and Natti Natasha. The energy is relentless. Sometimes the DJs push it too far, shouting over the beat like they're hyping a stadium. That's fine…