bigFM Snoop Dogg

Snoop Dogg's a legend. Making a radio channel around his aesthetic and catalog makes commercial sense for Germany's bigFM. The station commits to West Coast hip hop, G-funk influences, that specific Long Beach sound Snoop perfected. You'll hear his classic tracks repeatedly but surrounded by artists operating in similar space. Nate Dogg, Warren G, contemporary West Coast rappers continuing the lineage. The programming doesn't pretend Snoop invented hip hop, but makes clear he defined a particular strain that still matters. Germany has passionate hip hop communities, and this channel serves the…