MDR Sputnik Insomnia

MDR Sputnik Insomnia targets late-night and overnight listeners with alternative and electronic programming. The name references both Soviet history and insomnia - suggesting this radio serves people awake during hours when most sleep. Late-night radio has always attracted different audiences. Insomniacs, shift workers, night drivers, creative professionals working odd hours. That audience has specific needs. Music selections address mood and rhythm appropriate for those hours. Sputnik Insomnia emphasizes electronic music, experimental production, artists working outside mainstream commercial…