Sitara FM

Sitara translates to 'star' in Hindi, and FM stations across India use celestial branding extensively. Sitara FM serves the Hindi-language radio market with a music-focused format that blends current Bollywood releases, semi-classical vocal music, devotional tracks, and occasional crossover pop. Hindi radio has its own distinct character - more emphasis on vocal clarity than instrumental texture, stronger allegiance to regional film music than global pop charts, deeper integration of cultural and religious content into daily rotation. Sitara navigates these waters by balancing contemporary app…