radio SAW-In The Mix

Radio SAW approaches contemporary music through a DJ lens - selections emphasizing deeper artistic merit rather than pure chart dominance. The station operates from Germany's radio ecology where multiple stations compete for attention, and SAW's differentiator is this willingness to program tracks that'll break through eventually rather than only those already broken. Programming balances current hits with emerging artists, creating discovery moments for listeners already confident in their taste. DJs clearly listen beyond the obvious, selecting tracks that reward attention. What works is the…